eBay Price Calculator
Listing at $60 on eBay leaves $18.94 of profit after $8.56 of fees and $32.50 of costs, a 31.6% margin. The 13.6% final value fee is $8.16 plus a $0.40 per-order fee. To make $15 profit you would price at $55.44.
| Buyer pays (item + shipping) | |
| Final value fee | |
| Promoted listings ad fee | |
| Per-order fee | |
| Total eBay fees | |
| Your costs (item + shipping + packaging) | |
| Net profit at your price | |
| Profit margin | |
| Break-even listing price | |
| Listing price for your target profit |
Uses eBay's standard 13.6% final value fee plus the per-order fee, charged on the item price plus any shipping the buyer pays. Everything is calculated in your browser; nothing is uploaded.
Show the math
Enter what an item cost you and what you plan to list it for, and see eBay's fees, your net profit, your break-even price, and the price that hits your profit target.
Key takeaways
- A $60 eBay sale nets $18.94 profit
- Fees total $8.56, including the 13.6% final value fee of $8.16
- Your costs are $32.50 before fees
- The profit margin is 31.6%
- Break-even is $38.08 and a $15 target needs $55.44
On this page
How eBay charges you in 2026
eBay charges sellers one final value fee when an item sells, plus a flat per-order fee. For most categories the final value fee is 13.6% of the total amount of the sale, and the per-order fee is $0.40 on orders over $10.00 or $0.30 on orders of $10.00 or less. Those figures come from eBay's selling fees page, checked in October 2026. For managed payments sellers, payment processing is bundled into the final value fee, so there is no separate processor charge.
The detail that catches people is the base. eBay calculates the fee on the total amount of the sale, which includes the item price, any handling charge, the shipping the buyer pays, and the sales tax eBay collects. Sell a $50 item with $8 shipping to a buyer in a state with sales tax, and the fee is charged on more than $58. Shipping you offer as free still raises your fee, because it is baked into your price.
Listings are mostly free. Most sellers get 250 zero-insertion-fee listings a month, and after that each listing costs $0.35. An insertion fee is charged whether the item sells or not, which is why dead inventory quietly costs money.
Worked example: pricing a $60 listing for a $15 profit
Defaults: item cost $25, shipping you pay $6, packaging $1.50, buyer pays no shipping, listing price $60, no promoted listings.
- Buyer pays: $60.00
- Final value fee, 13.6%: $8.16
- Per-order fee: $0.40
- Total eBay fees: $8.56
- Your costs: $32.50
- Net profit: $60.00 minus $8.56 minus $32.50 = $18.94
- Margin: 31.6%
Break-even on this item is a listing price of $38.08. Below that you are working for free. To clear exactly $15 you can price at $55.44, and at the $60 you already have you clear $18.94. Drop the price to $45 and profit falls to $5.98, a 13.3% margin that a single return would wipe out.
Worked example: a cheap item where the fees bite
The per-order fee does not shrink with the sale. On a $12 item it is 3.3% of the price on top of the 13.6% final value fee, which pushes the real fee rate past 17%.
- Item price $12.00 plus $4.00 shipping the buyer pays = $16.00
- Final value fee, 13.6% of $16.00: $2.18
- Per-order fee: $0.40
- Total eBay fees: $2.58
- Your costs, item $6.00 plus shipping $5.50 plus packaging $1.00: $12.50
- Net profit: $16.00 minus $2.58 minus $12.50 = $0.92
- Margin: 5.8%
Ninety-two cents on a $16 order. One buyer who claims the item never arrived, or one carrier surcharge, and the sale is a loss. Cheap items need either a higher price or a bundling strategy that spreads the $0.40 across several units.
eBay fees at a glance
The fees this calculator applies, plus the ones that show up on your invoice:
| Fee | Rate | Charged on |
|---|---|---|
| Final value fee, most categories | 13.6% up to $7,500 per item | Item price + handling + buyer shipping + sales tax |
| Per-order fee | $0.40 over $10.00, $0.30 at $10.00 or less | Each order, once |
| Insertion fee | $0 for the first 250 listings a month, then $0.35 | Each listing, sold or not |
| Promoted listings | Your chosen rate, commonly 2% to 15% | Total sale amount on attributed sales |
| Store subscription | Monthly, by store level | Your account each month |
Category rates are not uniform. Sneakers over $150, guitars and basses, trading cards, and some jewelry categories carry different percentages, and heavy equipment sits lower. Confirm your own category rate on the eBay fee page before you price a big-ticket item.
Promoted listings change the math
Promoted listings are an ad fee on top of the final value fee, charged only when an ad-attributed sale happens. The rate is yours to set, and small rates move profit more than people expect.
Take the $60 sale. A 5% ad rate adds $3.00, dropping profit from $18.94 to $15.94. A 10% rate adds $6.00 and profit falls to $12.94, a 21.6% margin. At that point the ad fee is nearly as large as the final value fee it sits on top of. The calculator lets you add an ad rate so you can see the profit you would keep if a promoted listing closed the sale, and the profit you keep if it did not.
Working backwards from the profit you want
Most sellers pick a price and hope. The faster way is to solve for the price. The formula is simple once the fees are expressed as a rate:
Listing price = (target profit + per-order fee + your costs) divided by (1 minus the fee rate), then minus any shipping the buyer pays.
One caution when you use the formula: the divisor depends on your category rate. A trading card seller on a different percentage, or a seller in a lower-fee category, will get a different answer, so set the rate field to your own category before you trust the price. The break-even figure matters most, because it is the number below which every sale is a slow leak rather than a sale.
With a 13.6% rate, your costs of $32.50, and a $0.40 per-order fee, the divisor is 0.864. For a $15 target that is ($15.00 + $0.40 + $32.50) divided by 0.864, which is $55.44. For a $30 target it is $72.79. The calculator runs this for whatever target you enter, and it also reports the break-even price, so you know the floor you should not cross.
eBay against the other marketplaces
If you are choosing where to list, the fee stack matters more than the headline rate. On a $60 item with no buyer-paid shipping and no sales tax:
| Platform | Fee on a $60 sale | What it covers |
|---|---|---|
| eBay | $8.56 | 13.6% final value fee plus $0.40 per order |
| Mercari | $6.00 | 10% selling fee, no separate processing |
| Depop (US) | $2.43 | 3.3% plus $0.45 per order |
| Poshmark | $12.00 | Flat 20% on items $15 and up |
| Facebook Marketplace, local pickup | $0.00 | No selling fee when you hand it over in person |
eBay sits in the middle. It is cheaper than Poshmark and dearer than Depop on this price, and its fee scales with shipping, so heavy items cost more to move there. One thing to plan for either way: profit is before income tax. In the US, self-employment tax of 15.3% applies to net earnings, so the $18.94 profit on that $60 sale is not $18.94 in your pocket. The IRS self-employed tax center explains what you will owe.
Frequently asked questions
How much does eBay take on a $60 sale?
On a $60 item with no buyer-paid shipping, the final value fee is 13.6% of $60, or $8.16, plus a $0.40 per-order fee. Total fees are $8.56, about 14.3% of the sale.
What is the eBay final value fee in 2026?
For most categories it is 13.6% of the total amount of the sale, up to $7,500 per item, plus a per-order fee of $0.40 on orders over $10.00 or $0.30 on orders of $10.00 or less.
What price should I list at to make $20 profit?
With item cost $25, shipping $6, and packaging $1.50, your costs are $32.50. Add the $0.40 per-order fee and divide by 0.864, which gives a listing price of $61.23 for a $20 profit.
Does eBay charge a fee on shipping?
Yes. The final value fee is calculated on the total amount of the sale, which includes the shipping the buyer pays and any handling charge. Charging $8 shipping on a $50 item means the fee is charged on $58.
Is there a listing fee on eBay?
Most sellers get 250 free listings a month. After that, each insertion costs $0.35, and the fee is charged whether the item sells or not.
How much does eBay take on a $100 sale?
The final value fee is $13.60 and the per-order fee is $0.40, for $14.00 total, or 14% of the sale. Add a 5% promoted listings rate and fees rise to $19.00.
What is the eBay break-even price?
Break-even is the listing price where profit is zero. With $32.50 in costs and a 13.6% fee rate, that is $38.08. Below that you lose money on every sale.
How much do promoted listings cost?
The ad rate is yours to set, and rates from 2% to 15% are common. At 5% on a $60 sale the ad fee is $3.00, which cuts an $18.94 profit to $15.94.
Does eBay charge a separate payment processing fee?
For managed payments sellers, no. Payment processing is bundled into the final value fee, so the 13.6% plus the per-order fee is the whole selling cost.
Is eBay cheaper than Poshmark?
On a $60 item eBay takes $8.56 and Poshmark takes $12.00, so eBay costs less. Poshmark only charges on the item price, though, so heavy items with high shipping can be cheaper to move there.
How do I price a cheap item on eBay?
The $0.40 per-order fee does not shrink, so on a $12 item it adds 3.3% on top of the 13.6% final value fee. Either raise the price or bundle several units into one order.
Do I owe income tax on eBay profit?
Yes, profit is taxable income, and self-employment tax of 15.3% generally applies to net earnings from selling for profit. The calculator shows profit before tax.
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Fee schedules, rates and rules change without notice. Always confirm important figures with the official source before you rely on them.